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NW 77TH was created when the Studio Optyx design house identified a need for the younger generations that were seeking a brand that offered a large selection of luxurious styles and shapes with exceptional quality and service…at an affordable price. This is where NW 77TH comes in. Cutting edge designs that cater to an urban chic lifestyle which combines fun, fresh and exciting designs, great service and the highest standards of quality manufacturing.

NW77th Ad

NW 77TH offers cool glasses for cool prices, eyewear that is different but still maintains a sense of professionalism in its style. The collection pushes the limits, defining modern fashion and providing uncompromising quality and service to its customers.  NW 77TH will allow you to feel confident in your frames...because everyone loves getting compliments on their eyewear...